Clay Shirky's Here Comes Everybody (2008) Term Paper

Clay Shirkys hither Comes Everybody (2008) - Term Paper ExampleAs an physical exercise, many mountain argon blogging slightly thousands of topics. Some of these blogs be personal and only go out to a few people (usually family and fri terminuss) while others are mean for a big, to a greater extent global audience. These blogs may have errors in them but they are being divided up without filtering. Socially, the stretch out than filter approach is able to bring people together on a larger scale than previously available. People can learn about each other via several favorable networking sites and they can meet large groups of people via these sites. People are able to have conversations with perfect strangers about their ideas. Economically, many people have learned to master social art networking by sharing nub on several social networking sites that include Twitter, LinkedIn, Facebook and YouTube. Each site has a dissimilar way of liberal content but people are able to g ain an understanding of the person behind the business as well as the business. Mass amateurism, according to Shirkey, refers to the idea that anyone can publish anything so everyone is a media outlet. This means that people do not have to have fancy degrees in journalism or be professional writers to be published on the Web. People are able to tender different viewpoints on a variety of topics and it does not matter who they are as a writer. Also, the individuals are able to publish more often and more regularly. One example that Shirky keeps exploring is the Blog. The blogs are written on many different topics and people can present their political views, share photos, or create videos and publish them all over the Internet with most of the tools to do these things provided for free. Another example that Shirky gives is the use of instant pass on and other chat programs that allow the individual to be in touch with a variety of people in real time. These types of media allow an individual to publish more than once, on a regular basis, and more is said than would be possible in print newspapers and magazines because of the standards of those newspapers and magazines. The advent of mass amateurism does not mean the end of professionalism it just means another vehicle for information will be developed. There will evermore be people who want to read professional literature including magazines and newspapers like Time or The tonic York Times because they want to read good journalism. Open Source Software (OSS) is software that is provided free by a manufacturer that gives the same opportunity to the end users as commercial software. Linux is one good example because it is a group of software programs that many schools have used instead of Microsoft products. The reason OSS is popular is because at that place are no licensing agreements that must be updated yearly and schools can make as many copies as necessary faculty and students can also copy this softwar e to their home computers. Shirkey says that OSS is more an ecosystem that can allow mistakes easier than commercial software systems. Because Linux uses source codes and the company gives the codes to users, people can customize the software to meet the organizations needs. The score of OSS shows that it will not take over commercial software because it still has some challenges. Shirky continually showed how different types of OSS was used but how it was given as an alternative for organizations who did not have the money to

Exam I Essay Example | Topics and Well Written Essays - 1500 words

Exam I - leaven ExampleThe Mexican civilization decided to learn from the ancient Toltec. For Aztec, the Toltec were the origins of all cultures. There were several mythologies for Aztec because they had have several traditions with their own earlier traditions. This resulted in the formation of diverse culture in Mexico.The Ixtlilxochitls novel is one of the most important and complete creation in Mexican mythology. According to the myth original is the one who created the universe, stars, animals, mountains and humans. The mythological stories created by the Mixtecs are also important in the origin of Mexican mythology. It chiefly describes approximately the isolation of people of the Southern part of Mexico. Apart from them the Mexican Noah and the Sacrificed Princess are some otherwise important mythologies of Mexican origins. The Mexican Noah describes about the destruction of the world due to evil constitution of humans. On the other hand the sacrificed princess describ es about the ritual of sacrifice. The Fugitive Prince is another Mexican mythology that describes about the greed and self-survival nature of humans. The political advancements are clearly visible from this mythology. There are several other mythologies that have build up the Mexican beliefs. The most important part of the Mexican mythology is unity in diversity. Despite the foundation of several civilizations and cultures the pattern of worship is almost similar. The Huitzilopochtli is the best example of Mexican mythology that proves the common patterns of the Mexican beliefs. It is about the rising up of the skies of the South and it is surrounded by trees, divination symbols, temples and patterns. The Aztec mythology is the collection of myths of Central Mexico and Aztec civilization. Mictlantecuhtli and Quetzalcoatl are the twain Gods worshipped by the Mexican people as the God of

English should be the official language of the United States Essay

face should be the official language of the United States - Essay ExampleMaking English the official language would inspire new immigrants to learn the language of their adopted country. It is impossible to argue against the unite power of having an official language. Many wealthy and powerful countries (France, Germany, Russia, Portugal, Spain, Italy) have one official language, and this puts them in actually good stead when it comes to rallying people to a cause.In addition to unity, finances would be rescue because making English the official language would eliminate the direct costs of bilingual education and translators. such costs often run into billions of dollars, and the majority of it is drawn from local governments budgets. For instance, in 2002 in Los Angeles, $15 million, or 15% of the alternative budget was set aside for the printing of ballots in 7 languages and recruiting bilingual election personnel (Adams & Brink 12). The formation of organizations like U.S Eng lish, whose main goal is to push for the adoption of English as the official language of the United States, also shows that the issue needs to be seriously considered (King 495). In addition, at that place are groups opposed to making English the official language of the United States. It is also worth noting that the undercurrents border the calls for English to be made the official language of the United States have been far much stronger than those fence it. All those who have supported and tried to vindicate this cause have done so tabu of worry for the direction the country is headed.Theodore Roosevelt expressed the muted American linguistic-melting-pot theory when he said, We have means for just one language here, and that is the English language, for we intended to see that the crucible turns our people out as Americans, of American nationality, and not as dwellers in a polyglot boarding house. And We must have but one flag. We must have but one language. That must be t he language of the Declaration of

Explaining The Process Of Portfolio Management For Stock Funds Research Paper

Explaining The puzzle out Of Portfolio Management For Stock Funds Performance - Research Paper ExampleSubsequently, as an investor, the third shout of portfolio management is summation allocation that is able to devil an attempt of satisfying investors needs and objectives and at the very(prenominal) time, help in making decision regarding the proportion of wealth invested in apiece major asset categories (Bodie et al., 2005). As an investor, the main aim of asset allocation and investment funds is capital appreciation. I intend to make sound investment decisions art object maintaining a level of moderate risk of infection margin in the sideline of high drive out. Hence I will define myself as a moderate investor with a risk aversion of 6 (Bodie et al., 2005). Considering my age, I am a young investment with a massive investment horizon, hence my investment decisions will be based on less need for immediate liquidity, long term investment need and at the same time be able to tolerate greater risk in the short time. In the macro level, my investment decisions will be affected by the overall economic growth of the country and region and at the same time government decisions the likes of Tax concerns and regulatory featureors. Therefore, considering the objectives and constraints presented above, I would be better off if investing in risky assets in pursuit of higher returns. With a risk aversion of 6, I would invest my wealth in wrinkles while allocating remainders to treasury bills. The important elements of my investment portfolio strategy is my current assets, time horizon,expected return, tolerable losses, and portfolio benchmarks and they are explained below. watercourse additions As an investor, the total net assets available is $10,000,000 in assets. Time Horizon The investment that is intended has angiotensin converting enzyme year time horizon. Overall Portfolio Expected Annual Return As an investors, I expects a portfolio return that is5 percentage points above the rate of inflation. I convey arrived at this percentage due to the fact that inflation will vary over time hence I am using the incremental returnoverinflation as a determinant of whether I am able to date my goals. As a guideline, here are the real annualreturns (above inflation) that I use Large-cap stocks 6.0% mid(prenominal)/ small-cap stocks 6.0% International stocks 7.5% Bonds 4.0% By creating a balanced portfolio, I will be able to have a blend of the returns mentioned above based on my asset-allocation mix. Loss Limit as a new-fashioned investor, I would accept losing not to a greater extent that 10% in the year of investment. At this rate with my tolerance for risk, I am willing to accept a loss of 10% and if my portfolio falls by more than he prescribed percentage, I will have to re-examine my portfolio and create a new portfolio for investment. Asset Allocation I will set the followinglower limits, targets, and upper limits for investment in each asset class. Asset Allocation Lower Limit ( % ) Target ( % ) Upper Limit ( % ) Large-cap take to be stocks 30 25 25 Large-cap growth stocks 25 30 35 Mid/small-cap stocks 20 25 25 International stocks 25 20 15 By creating the above asset allocation, it is hoped that the portfolio investment will realise positive growth. If not, then the asset allocation will be rebalanced in the investment horizon. Evaluation Benchmarks It is important to evaluate myself by comparing the total return of each stock with its

MIH 514 - Cross Cultural Health Perspectives (Mod 1 CBT) Essay

MIH 514 - foil Cultural Health Perspectives (Mod 1 CBT) - Essay ExampleFrom the cultural standpoint, one cannot but helping that sharia laws are being used in this country to subvert all kinds of cultures except Islamic ones. Moreover, alone selective laws to address professed activities against the culture are being used. For instance, action against corruption which is banned under shariah law is not enforced by the government.This could get exasperated if they were enforce Shariah laws not only for local anaesthetic anesthetic population but also for other non-Muslims the expatriates and foreign visitors to this country. The laws should be extended to non-Muslims, too, he said, a hunt down that would place Aceh in the same ranks as Saudi Arabia (Asia pacific Indonesian province embraces Islamic law, 2006, para.4).The briny external force, to my mind is the exertion of the dominant culture in the evolutionary pattern of this culture, and perhaps the hapless tolerance to cul tures not akin to the reigning Islamic culture and Sharia laws. While it is necessary for local governments to enforce law and order to maintain the cultural identify and moral integrity of Islamic precepts, it is also necessary that the cultural aspects of other religions need also be respected, especially if does not do whatever harm to the administration.Besides the aspects of having a global multicultural work force of illegal and legal expatriates, refugees, chancel seekers, employment (multinational corporations and migrant workers) are also contributing, in no small measure, to the enforcement of laws that stem from external forces, in the main law enforcement.It would be injudicious to believe that ones group is superior to others, especially in multi cultural settings such as the one witnessed in the Acehian context. While country specific laws are infallible to keep the place safe, it should not be overstretched to accommodate and enforce corporeal punishment at the sl ightest non satisfying offence. Drinking may be an offence under Islamic laws, and this could be kept within

Pschychological effects of Teenage Pregnancy Research Paper

Pschychological effects of Teenage Pregnancy - Research composing ExampleThis encouraged the investigateer to get interested in the subject and to make a valued endeavor that throws light on the facts of the subject. Since the subject of teenagers having children is an ongoing discussion, the researcher is interested in evaluating the reactions of teenage mothers to the results of the research study. The evaluation helps us understand how human service organizations provide services for teenage mothers and whether or non the services are adequate to attend to the problems of the rising number of teenage mothers. If teen pregnancy is related to depression, then girls who become parents at a young age will have a higher(prenominal) frequency of suffering from depression. The study assumes importance because of the possibility that an early pregnancy can be valuable causal event in altering the life course of adolescent mothers (Whitman et al. 13). The researcher intends to verify the guesswork by undertaking a survey and consolidating its results The principles of Informed Consent, beneficence and nonmaleficence, justice in the distribution of benefits, alliance of trust and scientific integrity will be followed. Ethical considerations as prescribed by the American Psychological Association (APA) will be followed to the extent possible.

Study of Banking Crises and Failures Dissertation

Study of Banking Crises and Failures - Dissertation ExampleThe number of studies and research papers probing causes and types of avow hardships is substantial. These research efforts piss presented wide ranging evidence of bank failures from across various continents and cover the period as early as the Great slump period of 1930s to as recent as dyad of years back just prior to release of final Basle II framework in June 2004.Great Depression was a period of a downside economic shock and affected the larger economies in a study manner. While general economic outlook was highly pessimistic in these years it often precipitated in economy wide panics running through money and capital markets. Several research papers have studied the effect of the panics on the banking system and focused on enumerating the timing and geography of bank failures during panics (Wicker,1996).While most other research efforts have attempted to explain if panics were one time abnormal periods that resu lted in the failure of even solvent banks by comparing banks that failed in panic periods to banks that failed outside such periods and finally suggestion the survival of some such banks.The former paper arrives at the conclusion that banks failing during panic periods were weaker than banks that survived and not quite similar in financial characteristics to banks that failed during non-panic periods. Literature has identified four major panics were identified in the Great Depression period (1930-1933). Friedman and Schwartz attribute the 1930 panic to a contagion of fear

The Role Of Physical Education In The Universities Essay

The Role Of Physical Education In The Universities - essay ExampleLife is full of expectations and it is important that bodily upbringing is provided to students so that they can be in full equipped to meet difficulties in life. Therefore physical teaching method is important as it teaches so such(prenominal) more(prenominal) than just education. Education is limited to the classroom only while physical education is indoors the field or play area of a school or university. It is important that physical education is given to students so that they become stronger and their minds can open up in a real intelligent way. Their strength would focus on building up the society inside the future.Also, physical education is a must in todays times because it puts the students ahead of those students who do not receive physical education. These students remain alert and very active on a day to day basis. They can do their work tasks in a very quick way and get rid of the problems that a re within their lives. Their minds become stronger and thus they are always on alert about the environment where they live in. It is a fact that physical education takes care of the mind and the body more than just education, which is boring at times.The sports and fitness classes within universities and schools are important because they look to make the students very fit and sporty. The physical education is necessary as so much more takes place than just physical education. The students become very fit and their bodies come in proper shape. They look handle active citizens of society. They start contributing more and more when they are physical educated. These sports and fitness classes bring the best within the students and make them look like good human beings.

Analysis of Articles about Legalizing Marijuana Essay

Analysis of Articles ab go forth Legalizing ganja - Essay ExampleHoward is convinced that people who are pushing for the legitimation of pot are non concerned about the health of the chronically ill but are concerned about them getting high. Granderson, on the other hand, asks the people to be much pass judgment towards marihuana and seems resigned that people will ever so take them whether they are legal or non. He further emphasizes the fact that everyone has at one guide on or another and so it would be more reasonable to accept that fact and legalize it (Granderson). Howard accuses proponents of legalizing marijuana of being weak and relying on marijuana to be high and to carry on their day to day issues. He makes his points from a strict point of view where he urges people to do something more shaping with their lives (Samuel). Granderson, on the other hand, postulates that marijuana is not as harmful as people make it out to be. He says that people who insist on makin g marijuana look evil do not have enough facts about its use and that more and more people are more accepting of the use of marijuana (Granderson). Howard, on the other hand, believes that Marijuana will make a society of futile people with no future and thus should not be encouraged. While people who oppose the legalization of marijuana have very strong and valid points while those who propose it also have points that learn to be taken into consideration. However, the side effects of marijuana far outweigh the benefits of legalizing it. I agree more with Howard in that people need to do more useful things with their lives other than smoking marijuana and watching television the whole day. When people are under the influence of marijuana, their mental capacities are compromised and they are ineffectual to think in a logical manner. This means that they may end up doing things that they would otherwise not do when they are not high on anything.

A Strategic Alliance of UTV and Disney Case Study

A Strategic Alliance of UTV and Disney - Case Study ExampleThe UTV company was started in 1981 by Screwvala (UTV and Disney). At the measure it was Indias first cable TV entity. While the company originally started out for several channels, it would of late expand to include international content for channels such as BBC, CNN, and National Geographic. Later ventures in the US and UK markets significantly increased the companys market share. The company is noted to have threesome verticals. The first is the companys television content production the second is the movie production and dispersion the third is post-production and special effects development. In terms of the companys business relationship with Disney, the main(a) concern is with UTVs Hungama TV. This entity is the companys kids channel the first of its kind in India. It was strategically hoped that in cooperating with Disney within the confines of Hungama TV, the company would also gain furthered access to internati onal markets. Disney is one of the worlds largest and most recognized companies. Since originating over seventy-five years ago, the company has diversified into the major segments of Media Networks, Studio Entertainment, Disney Consumer Products, and set and Resorts. Most notably, in 2004 Disney launched a business venture into India. This venture was a major company element, stretching over 107 million homes (UTV and Disney). While Disney controlled Toon Disney and the Disney Channel in the Indian market, they desired to further expand with the acquisition of UTVs Hungama TV. From Disneys perspective, the acquisition of Hungama TV would further grant Disney access in the Indian market, as well as give the company increased access to UTVs many media outlets.

Tone Analysis of Poems Essay Example | Topics and Well Written Essays - 750 words - 23

Tone Analysis of Poems - try ExampleThe two poems taken for discussion are Phillis Wheatleys On Being Brought from Africa to America and William Blakes The Chimney Sweeper. The analysis of these two poems is done by identifying the tone of voice in each of the poems by concentrating on the specific words that the poet chooses to set the mood of the poem and to express his/her attitude regarding the subject.Phillis Wheatleys On Being Brought from Africa to America addresses the societys prejudices about perceiving the notion of race, religion, and identity. The poem is written in a satirical tone, expressing the poets mixed attitudes of refreshingness and resentment towards the society. Wheatley starts the poem with a grateful attitude from her own(prenominal) experiences of Christian salvation and enlightenment of soul nevertheless, she abruptly turns the poems tone into a satirical one, condemning the cultural norms of racism. The poems ironic tone can be seen in her embodiment of mercy as a kind owner or Savior who had brought her from the Pagan land. The poet posits a diaphragm style in using the word Pagan land to depict the land as a place of benighted souls. Similarly, she uses words like benighted soul, sable race, scornful midpoint, and diabolic die to portray the societys dark impression of black people and their land.The poet in like manner expresses a sarcastic tone by comparing slavery and redemption as a grateful act of her oppressors. Taught my benighted soul to understand That theres a God, that theres a Saviour too Once I redemption neither sought nor knew. The word choices like Pagan, Saviour, Christians, and Cain are allusions to biblical scriptures, providing theological implications to the subject matter of racism. The usage of biblical simile, Black as Cain depicts the association of sin with black color.

Persuasion and Public Opinion in Society Essay Example | Topics and Well Written Essays - 3000 words

sen judgment of convictionnt and worldly concern Opinion in Society - Essay Examplethat compete furiously for attention and set up of the masses in shaping humankind opinion, which implies that existence communications seek to frame produces in ill-tempered ways to influence universal considerations, thereby discrediting all other competing considerations. On the other hand, public opinions regarding issues of public concern in public talk overs and debates often exert a considerable level of influence on the ultimate considerations that eventually gain popularity thereby shaping public policies. However, public opinions keep shifting from time to time2, especially due to the decaying effect of communications over time, leading to the potential implication that professional public communicators should be cautious of public opinions. This paper give highlight why professional public communicators tycoon need to be wary of public opinions by focusing on a thorough explorati on of public opinion, private opinion, cultural perspectives, as well as the role of rhetoric in discourse and debate.Public opinion refers to the sum total of attitudes and beliefs held by individuals collectively, and though this term has shifted in meaning over the years, it has remained a focal aspect in policy-making spheres all over the world since the 17th century. Whereas public opinion in any society could be a synthesis of views held by all, or a section of the society in question, it could also be an aggregate of multiple contrasting views from different corners of the society. Historians and political scientists alike have often conceptualized public opinion as the most fundamental tool in the practice of governance and politics claiming that it plays a significant role in shaping government policy3. Public opinion has been equated to national will, which implies that there can only be one opinion on an issue at a time the political elite are obliged to grant the people what they will in the true spirit of democracy4, since failure to heed the voice of the people might be

Compare and contrast Gandhi and Plato on the issue of appearance and Essay

Comp atomic number 18 and strain Gandhi and Plato on the issue of appearance and reality - Essay Examplepularly known as Mahatma Gandhi, and in India as the Father of the Nation was that great soul in human form who was able to recall millions of battalion towards nonviolence through principles of nonviolence and truth he rose to lead the Congress in 1920, during British Imperialism in India, and successfully brought an end to the British rule in India through his basic yet revolutionist principles and radical politics (Dalton, p.27).Both Plato and Gandhi, considered as highly learned super souls, possessed an ability to mobilize masses through their principles and values. Plato was the first genius to variediate between appearance and reality through his views of the piece as a pale reflection of different forms as they appeared to the eye he philosophized that the world is really changing constantly, and all impressions, as seen, are mere forms (Gelb, 29). Plato explained h is ideology of world of forms, and their reality, through parable of prisoners in a cave he pointed at the reality of prisoners view that is restricted to their own shadows seen on the walls of the cave from the light behind them. If these prisoners are not exposed to outside world, they will tend to believe that the shadows that are visible are the forms of the world. When they are exposed to the outside world, which is the truth, they will not be able to ask it immediately and will have difficulty in understanding and adjusting to the light and other objects of truth in the world. Through this explanation, Plato explained the relationship between knowledge and reality that is connected through wisdom. A true philosopher is the one who is in constant search of wisdom that will enable him to identify the goodness, truth, and beauty of life.Quite different in approach was Gandhis perception of appearance and reality, in other words conceptualization of metaphysics were establish on the issues that pervaded India for many centuries. Although Gandhi fought

Why does this author deserve his place in literary history Essay

Why does this author deserve his place in literary history - Essay Examplehis skills in writing as his personal manner of speaking up and expressing his thoughts about the Black Americans family life, the social violence indoors the society, incline treatment of the white Americans over the African Americans when it comes to educational support, more or less political issues, and their desire to have concern freedom with the white Americans. In the process of writing, his novels and poets made him able to contribute a significant bear on over the lives of many another(prenominal) people including the history of the African American collection of heathenish literatures.Today, the works of Hughes is wide used in the study of ethnic and cultural diversity. To some extent, Hughes writings enable the readers to understand the cultural discontinuity as well as the social and psychological damaging effects of being a bailiwick of slavery in the past. (Comer, 1989 213) As a way of p roving Hughes worth on the history of literature, it is necessary to controvert and examine Hughes specific contribution to the African American society. To do so, I willLangston Hughes has written many books and short stories about the lives of the African Americans. Back in 1934, he wrote The Ways of White Folks that describes some of the most tragic interactions that have occurred between the white Americans and the Afro-Americans in a humorous way. (Rampersad, 2001 207 Rampersad, 1986 277) The story similarly highlighted a general pessimism regarding racial issues and satirical realism. (Rampersad, 2001 207) He also wrote a theatrical play authorize Way Down South wherein he focused on racial discrimination issues that have been infix on the lives of the African Americans for many years. (Rampersad, 1986 366 369)With regards to political issues, Hughes focuses his writings on awakening the promise of Communism within the American society. In line with this matter, he wrote a poem entitled A New verse in order to remind the Americans about the importance of a fair treatment

Enterprise Resource Planning Systems Essay Example | Topics and Well Written Essays - 2000 words

Enterprise Resource Planning Systems - Essay instanceAlthough ERP has been the cornerstone of the success stories of most companies from several years, there has not been a unified definition for the barrier ERP. The absence of a single definition is due to the intrinsic complexity of the motive behind ERP capital punishment. agree to the PC Magazine, ERP is a concept that aims at utilizing an integrated IT placement, which serves all departments within an enterprise (PC Magazine, 2007). The definition implies that an ERP system is not a custom software product, but a packaged software that a company cornerstone configure to interface with its own IT systems and tune processes (finance, logistics, HR, manufacturing etc). Some of todays leading ERP vendors are SAP, Oracle and Microsoft.Although its implementation has interpreted various forms, the essential concept of ERP has remained the same. Today ERP has become a worldwide industry standard shape for the broad set of activ ities supported by multi-module application software that helps a manufacturer or other traffic manage the important parts of its business, including product planning, parts purchasing, maintaining inventories, interacting with suppliers, providing customer service, and tracking orders. ERP can likewise include application modules for the finance and human resources aspects of a business (EC Council, 2002).ERP is a standaERP Customization The First Step to victorERP is a standard software package, and like any other standard software package aimed at automating an anonymous industry it must be tailored to the specific requirements of the business domain in which it is organism used. According to Gartner Group (1997), the scale of short letter address Re-Engineering and customization account for the maximum reasons for ERP implementation failures. Therefore customization of the ERP software is a primary and a critical step in ERP implementation. Two types of tailoring methods c an be applied to customize the ERP software to the specific business. Customize the ERP package to suit the business process.Business Process Re-Engineering Customizing the Business Process to suit the ERP package.In the first scenario, the company buys the off-shelf ERP package, and customizes the software based on the business rules and policies defined by the company. The second scenario is the one that is most comm provided applied. In this customization strategy, the company re-engineers its business processes to fulfill the vendors ERP logic. It is not essential that all the business processes of the company be re-engineered. The company performs BPR on only those business processes that are currently not in tandem with the philosophy of the ERP package. ERP implementation and BPR activities should be closely connected. ERP implementation should involve the analysis of current business processes and the chance of reengineering, rather than designing an application system that makes only the best of bad processes (Scheer & Habermann, 2000).Current ERP TechnologyMost current ERP software packages are based on 3-Tier Client Server Architecture. The 3 tiers of this architecture areUser Interface Contains the GUI that receives user input.Business Logic These are servers

Media studies Assignment Example | Topics and Well Written Essays - 250 words

Media studies - Assignment ExampleHowever, with the trustworthy wave of commercialization, the media use the power they have over the audience to commercialize their services. Personally, I believe commercialization is harming the society instead of making it better.Commercialization has reached the point where the media are competing for audience by delivering top stories and headlines. It is a matter of who has more details regarding the story. Thus, the objective has shifted from informing the public to winning their loyalty through motley persuasive techniques. Additionally, celebrities use media to market themselves and generate profits from the publicity (Seeck and Rantanen 8). As a result, these superstars and indeed journalists would go to all lengths to draw the crowd to their camps even if it means disregarding moral and ethical standards of the society. In addition, the media besides focus on stories about celebrities, the rich, disasters, and controversies, which give them more viewership (Seeck and Rantanen 8). In turn, the viewer has become an active consumer alternatively than a mere passive listener by that completing the cycle of commercialization. Though the audience believes that it is a matter of exposure, the truth is that the media controls what they view and the information they are exposed to. Furthermore, commercialization of the media has created information overload because of several(prenominal) online and offline media elements competing for audience (Lecture Notes slide 4). In conclusion, commercialization has created a distraction in the society by promoting lousiness and unethical