A Strategic Alliance of UTV and Disney Case Study

A Strategic Alliance of UTV and Disney - Case Study ExampleThe UTV company was started in 1981 by Screwvala (UTV and Disney). At the measure it was Indias first cable TV entity. While the company originally started out for several channels, it would of late expand to include international content for channels such as BBC, CNN, and National Geographic. Later ventures in the US and UK markets significantly increased the companys market share. The company is noted to have threesome verticals. The first is the companys television content production the second is the movie production and dispersion the third is post-production and special effects development. In terms of the companys business relationship with Disney, the main(a) concern is with UTVs Hungama TV. This entity is the companys kids channel the first of its kind in India. It was strategically hoped that in cooperating with Disney within the confines of Hungama TV, the company would also gain furthered access to internati onal markets. Disney is one of the worlds largest and most recognized companies. Since originating over seventy-five years ago, the company has diversified into the major segments of Media Networks, Studio Entertainment, Disney Consumer Products, and set and Resorts. Most notably, in 2004 Disney launched a business venture into India. This venture was a major company element, stretching over 107 million homes (UTV and Disney). While Disney controlled Toon Disney and the Disney Channel in the Indian market, they desired to further expand with the acquisition of UTVs Hungama TV. From Disneys perspective, the acquisition of Hungama TV would further grant Disney access in the Indian market, as well as give the company increased access to UTVs many media outlets.