Essay about Organizational Culture in Walt Disney Corporation

Michele Vu 860987450 BUS 100W 10/24/12 Walt Disney: Organizational Culture Disney as a company first started as an animated film industry in October 16th, 1932. They were originator of the infamous cartoon Mickey Mouse that put them on the market. From then on Walt Disney became one of the biggest animated film companies. Through the years Walt Disney developed a theme of â€Å"to bring happiness to all† through â€Å"magic† and Disney’s team of creative and innovative people would continue Walt Disney Company as it is today. Disney’s organizational culture’s integrity, innovation, and implementing strategic training are the leading cause of the large expansion within the Disney Corporation to different markets. Not only is Walt Disney†¦show more content†¦Walt Disney’s organizational culture has created an environment where employees feel as if they are part of a community and has a pragmatic customer orientated organizational culture.(). They therefore feel more connected to their job. This then leads to livelier and happier employees who are not forced to meet a quota but are willing and eager to surpass the expectations given to them. Disney’s emphasis on customer service definitely allows them to retain their status of making their Parks and Resorts, the â€Å"happiest place on earth.† This constant improvement allows Disney to stay on top in the market. Continuous Innovation results from Walt Disney being a result oriented company, who employ people who are ready to take on new challenges each day. Constantly improving themselves, Walt Disney remains on track with the newest technology. One of Walt Disney largest profit comes from their Parks and Resorts. With the newest technology, they have created a new section in the amusement park in Disney California Park called Car’s Land. This new addition took 5 years and 1.1 billion dollars to create(). To create this attraction they used the newest technology that is called the â€Å"cave.† This â€Å"cave† is shaped like a cave and on all the walls it projects an image. So the images surround the person to allow a person to experience Car’s land without it having being built yet. These improvements greatly allow them to know exactly what they are makingShow MoreRelatedOrganizational Excellence And Change Of Walt Disney1526 Words   |  7 PagesQueenie Jordan June 20, 2016 GM504-01 Organizational Excellence and Change Dr. Tonelli Running head: CLIENT ORGANIZATION 1 Introduction Walt Disney was created by a man named Walter Elias Disney in Chicago, Illinois; he was an animator and motion picture producer. 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