Case Study Essay Example | Topics and Well Written Essays - 2750 words - 1

Case Study - Essay ExampleDespite life-threatening social movement of the LGBT (Lesbian, Gay, Bisexual, and Transgender) community in recent decades, the minority of people are still competitiveness for equality. And in this fight corporations are extremely important in terms of the LGBT community acknowledgement because they dejection provide their employees with decent support and do it more profoundly than country and local authorities (LGTB Manual, 2010).thither are few companies that are able to risk their reputation, unless their reputation is so immaculate, and make such a contradictory issue as accepting non-traditional sexual orientation of the employees in companys policy. such companies receive unnecessary attention and their public relations sphere is suffering. In such a lieu Disney, the company specializing on the childrens entertainment content and supporting homosexuality acknowledgment at working(a) places looks absolutely extraordinary (Tully, 2013). However, Disney was and remains such company, and despite its worldwide success it is being accused of promoting degraded set to future generation. Reasonably it raises a lot of questions regarding the place of homosexuality propaganda in a corporate world and especially in childrens content. However, Disney manages to communicate to the world that their policy is grounded on higher values such as equality, acceptance, and diversity, and sticking to these goals can serve as the most important factor. Moreover, Disneys cozy policy of visibility is coherent with its external representation which proves that the company has well-elaborated policy and know what image to spend a penny in consumers perception.Disney was established in 1923 by two brothers, Walter and Roy Disneys, as a small cartoon studio apartment in California. Today this multinational corporation is one of the biggest Hollywood studios and is the owner of 11 theme park around the planet, two aqua parks, and several broadca sting companies. The companys main product was