Richard Branson Leadership Style and Philosophy Essay

Richard Branson Leadership Style and Philosophy - Essay sheathThe present research has identified that over the years the Virgin Group has always been famous for their cogitate on node service. However, Bransons theory asserts that their highest priority is in making their employees as comfort adequate to(p) as possible. The reasoning behind this theory is that when a company has happy and agreeable employees, the employees volition be able to give their best in the production process. As a result, the products and services that are produced by such(prenominal) companies will be in accordance with the expectation of the customers. As a result, customers will be satisfied and will remain loyal to the brand. This implies that there will be higher profits, which simply mean that investors will also be highly rewarded for their investment. Despite the fact that the Virgin Group has businesses in various part of the world, it is improper to refer to the Virgin Group as a multination al. This is because all their businesses operate separately with Branson suffice as a major shareholder in all cases. He also acts as the chairman and public relations supremo in all cases. Branson believes in product departmentalization, which refers to dividing an organization into various departments depending on the genial of product or service that they produce. For the sake of flexibility and the highly changing business surround, Branson believes that business organizations croupe highly benefit from using organic structures. Their companies use various types of departmentalization such as geographic and customer departmentalization because of the independent nature of their companies. Richard Branson should consider more postmodern organizations. This is because globalization has led to a business environment where factors that affect the functioning of a business are more than just those that are dominant in the geographical area in which they operate. It gets to a mome nt that even the individual organizations will have to offer past their comfort zone for the sake of growth and competitiveness. However, it should also be noted that globalization leads to a situation where cultures are crossing borders. This is an implication that business organization needs to be more pliant so that they can be able to adapt to the changes that are brought about by the growth of globalization.